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Pregnant Lauren Conrad on Designing a Maternity Line: “It Wasn’t as Challenging as I Expected”

Lauren Conrad has taken the dive into pregnancy fashion design! The reality television alum and lifestyle guru’s newest style endeavor with Kohl’s is called, fittingly, LC Lauren Conrad Maternity. Featuring everything from dresses to jeggings, the brand new line debuts Wednesday, June 7, online and in Kohl’s stores, joining her recently dropped LC Lauren Conrad…

Not a Drill: Alexa Chung Just Launched Her Own Fashion Line

The rumors are true: British model, television presenter, and all around ultimate girl crush Alexa Chung just launched her very own fashion label and we’ve got the pictures to prove it. The contemporary-priced ready-to-wear line—aptly named Alexachung—has Chung at the helm, leading sartorial vision with her experience as a style icon and a repertoire of…